Case Study:
CRM Implementation & Digital Marketing Strategy
Elvanto are the creators of an international cloud-based church management system (ChMS) that provides churches functionalities to manage members, groups, volunteers, events, check-in and finances.
Digital
Digital marketing and automation, lead capture and nurturing, customer experience and engagement.
Strategy
Customer Journey mapping, digital advertising strategy.
Elvanto initially approached featurist looking for a Customer Relationship Management and Marketing Automation platform, in order to improve their marketing efficiency, reporting, reach and ROI.
We gathered their business requirements and performed a market scan.
The chosen solution was ZOHO, as the suite offered the integrated CRM and Martech tools that met their needs.
We implemented the platform for Elvanto & trained their staff on the use of the tools.
Following on from this successful engagement, Elvanto worked with featurist to generate a digital strategy and active online advertising to promote their SaaS platform.
Prior to this, Elvanto had never advertised their church management software online.
featurist completed a customer lifecycle journey map to provide direction for the digital advertising strategy that was implemented.
Digital
Digital marketing and automation, lead capture and nurturing, customer experience and engagement.
Strategy
Customer Journey mapping, digital advertising strategy.