Case Study:
Conversionist Australia
Software Selection and Marketing Automation/CRM Implementation
The Conversionist group of companies work exclusively in the digital property marketing and sales sector, via the brands Leadbook & New Property Agent.
They are result driven experts at delivering property buyers through the sales and marketing funnel efficiently by delivering a tangible rate of sale for the property developer and project marketer.
Strategy
Digital Sales strategy
Digital
Ideation & innovation, user experience design, digital design, multi-platform development, digital marketing and automation, lead capture and nurturing, advertising operations.
Communications
Key content, tag-lines and external positioning, copywriting and content creation.
Creative
Creative ideation, production services, customer experience and engagement.
Services Provided
- Software Selection - Marketing Automation
- Software Selection - CRM
- Marketing & CRM Implementation
- Sales Strategy and Review
- Technical & User Guide development
- Software Selection - Project Management
- Digital Strategy and Review
- Advertising Operations team management
- Vendor and Supplier management
- Staff Training
What We Did
Conversionist and featurist collaboratively worked to achieve a wide range of Digital solutions.
featurist was appointed to source a Marketing Automation platform for Conversionist, which would be able to support the Agency model they were operating. The solution implemented was SharpSpring, as this platform enabled the organisation to activate robust marketing automation processes and provide clients with access to the database and tools with controlled permissioning.
Following on from this, featurist continued working with Conversionist to provide a range of additional services to enable the organisation to maximise their online tools and implement additional revenue streams, since 2015.
These ongoing services have included:
- Sourcing an optimised hosting solution.
- Implementation and management of a Project management platform (ActiveCollab)
- Software Vendor management for contract negotiation and ongoing services.
- Customer Journey Mapping.
- Technical & User guides development.
- Implementation of Website security and Monitoring tools.
- Improvements to digital campaign ROI via improved tracking and performance monitoring.
- Advertising Operations team management.
- Sourcing and implementing industry specific add-on for Salesforce CRM.
- Ongoing Staff training and website maintenance.
Strategy
Digital Sales strategy
Digital
Ideation & innovation, user experience design, digital design, multi-platform development, digital marketing and automation, lead capture and nurturing, advertising operations.
Communications
Key content, tag-lines and external positioning, copywriting and content creation.
Creative
Creative ideation, production services, customer experience and engagement.